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Meet the Founders

Erina White

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With advanced degrees in social work and public health, Dr. Erina White is a therapist, researcher, and start-up founder who develops mental health strategies for the digital age. Erina has expertise in family-cased crisis intervention. She is on the faculty of Harvard Medical School and the University of New Hampshire and conducts research at Boston Children’s Hospital. Erina has experience building teams of mental health experts to offer guidance to parents around the world whose children struggle with mental illness. Erina is mom to a 7-year-old and competes in equestrian tournaments.

Christina Gentile

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A lawyer with a Master's in education, Christina with two decades of experience in working with government agencies in Massachusetts to ensure that students with special needs receive the services and support they deserve. She has helped transform the lives of thousands of families by expanding access to and improving the quality of special education programming. She is a proud mom and a lover of all things fitness.

The Team

Madison Fadley


Madison is a recent graduate of High Point University with a BSBA in Marketing and am pursuing a Masters in Communication and Business Leadership this fall. She is from Maine but spends many weeks abroad in Denmark each year and is moving to NYC this fall. She loves working with small businesses to brand themselves to their fullest potential through social strategy, content creation, and website design.

Kristal Clark

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Kristal is working towards her Masters of Social Work at UNH. She has been working with children and adults with special needs for almost 20 years, first through in-home childcare and later facilitating independence for adults on the autism spectrum. When she has free time, she enjoys going to the beach with her family, reading, and going for walks spending time outside with her husband and daughters, and traveling as much as possible. 

Leanne Heller


Leanne is enrolled in a Master of Social Work program at UNH with the goal of becoming a clinical therapist. For the past 15 years, she's run a business as a WordPress web developer, with a focus on working with non-profit organizations. Leanne and her husband Jon have two amazing children (a tween and a teen), a gigantic Labrador, and a dwarf hamster who is obsessed with chicken. She is an avid martial artist and trains in Brazilian Jiu-Jitsu and Muay Thai and is a former kids' karate instructor. She likes studying and painting, and she is curious about everything and everyone.

Emma Morrissey


Emma is enrolled in a Master of Social Work program at the University of New Hampshire with a goal of becoming a clinical therapist, focusing on the Autism Community and their families. Emma works as a registered behavioral technician in an ABA clinic where she works with children ages 2-16. Prior to working in ABA, Emma was a teacher for 9 years working with a variety of ages. Emma and her husband Matt have one high-energy, sweet 6-year-old son, a very loud dog, and a fish with 9 lives. She enjoys baking and hosting parties and always decorates for Christmas 2 months early!

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